My good friend David Tsubouchi, posts inspirational quotes that are spot on and remind us that we are human and that we don’t always get it right the first time.
I have worked with David on many initiatives over the years and he brings positivity, zeal and intelligence to every encounter. He’s a people person who cares about others.
This week’s quote by Maya Angelou is in the sweet spot for charities, fundraisers and those helping donors make the right decisions. Realizing that asking for donations is one of the most difficult things that anyone can do, since it’s intimidating, non-linear, it depends on the prospective donor and those around them and it involves knowledge, skill, support and tools that help you achieve you and your donors goals.
This holds true in asking for donations. Whether you’re a fundraiser, a volunteer assisting in the raising of funds for your organization or an advisor in the area of investments, tax or law. The opportunity to learn, build skills, knowledge, techniques in presenting and asking the right questions and creating a comfort level isn’t something that comes naturally – but is learned by trial, error, failure and success.
Imagine illustrating the impact of a donation to a particular donor, you should see the benefit that it will give the organization along with its mission. Also, the benefit that the donor will receive from a tax efficient donation from appreciated assets or their estate.
Let’s look at the beauty of a program aimed at increasing art programs for underprivileged kids and the need to fund the space and some of the materials. Your donor has recently told you how she benefited from such a program when she was younger, that is why she has been a regular annual donor. She then follows up with “I wish I could do more, but…”
Educating charities and those individuals involved with them by suggesting, “what if there was a way you could do more, would you like to hear about that?” Getting the opportunity to inform the donor about their giving options can be easily learned and transmitted. This approach may actually identify when the donor might actually and truly be interested in learning. This also is a gentle approach that does not make the fundraiser come across as aggressive but simply serving in the role of an informed industry staff or volunteer.
Your donor is thinking about donating $100,000 to your arts fund. She is looking to write a cheque to your organization. She will receive the tax credit for her donation. Suggesting to your donor a donation of appreciated assets such as stock, your donor will not only receive the tax credit or tax deduction but additionally avoid the capital gains tax on their investment.
Let me demonstrate how this can be illustrated: