I hear all too often that organizations don’t have prospects to approach for major or planned gifts. So organizations wait and hold events, use direct mail or try out social media. In other words, the status quo in fundraising over the past 20 years is maintained, with social media being a new version on direct mail.
I can honestly say that building a list of people who have been loyal supporters to charities should be relatively easy. It starts with identifying your loyal, consistent donors who have been giving to you religiously over the past five years or more.
Giftabulator NOW is an ideal tool for you and your team to have discussions with donors about large gifts and how they can be constructed. Please contact me for more information.